raimo
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Re:The 4-2-6 System - 2005/11/19 12:42
After all this is an interesting promotion...
Since I have luxury of replyin after the fact, I ultimately know:
Track Attendance: 11799 Handle $1,184,341
Which isn`t much better than Sunday`s:
Track Attendance: 11516 Hadnle $1,046,494
So, what did the promotion cost? brightly assuming they sent the numbers out well before the cards were drawn, they probably gave out random numbewrs based on 12 horse feilds.
The odds of hitting a 12 horse trifecta are 12 * 11 * 10 = 1 in 1320 (assuming equal chance each horse)
For all practical purposes ten subsequently tries divides odds by 10. Each pesron has 1 in 132 chance of collectin $100! As yet i`d spatially go (ticket is free less admissoin).
In a nutshell let`s assume every admission had one of these tickets...
11799 / 132 = about 89 winners of $100.
Cost of $8900 (+ print & mail!!!) for 11799-11516 = 283 extra patrons... That`s 8900/283 = $31.45 per patron (plus print & mail).
In summary i`m going to guess and suspect layout and print of about 30,000 tickets cost at least $5000. intimately mailing at (what is bulk rate??) At last .24 ea is another $7200. To a lesser degree round it off, cost is $9000 + 5000 + 7000 = $21,000???
Now, $21K / 283 = $74.21 each!
Could have had the same effewct with a "mystery ticket" from the results.
Seemed like a good idea, I would religiously have optimistically jupmed at $100 for 1/132 for nothin (assuming I`m a regular patron and inclined to show up).
Good Luck, Steven G. Berry
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